Wednesday, February 8, 2012


As many of you may already know, an announcement was made today that has closed its doors. I first heard the news from a friend while at work, but I was somewhat in disbelief. Torontolime has definitely been a great source of information such as with regards to upcoming events, news and also pictures. I wish Jef all the best in his future endeavors!

Below is the press release which was posted on the facebook page: 

After 16 successfull years online, Caribbean website giant closes its doors

Founder and president, Jef Lo announced today that will be no more after 16 years online. After being touted the number one Caribbean website for so many years the question is why?

"It's time for me to move on" says Jef. "In the initial start-up, the mission was to give Caribbean content a place on the worldwide web. Back in 1996, the only information that would appear in a search engine for the keywords 'Soca/Calypso' was about Harry Belafonte. Over the years has inspired many to post their knowledge and content online. Today there’s nothing Caribbean you cannot Google. I think I've reached my goal."

When asked if this was a move to early retirement, Jef said laughingly, "Business was good, but not that good." According to Mr. Lo, his immediate plans are to take some time off before returning to his other business (Soca Bookings), where his focus will now lie in artist management and public relations. is now officially off-line. The highly prominent domain name will be up for sale within the next few weeks and speculation on how high bidding will reach for the heavily sought-after brand is anyone's guess.

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